Community Program Manager for Google Local Guides and Map Maker @ Google
September 2015 – Present
Devise and execute strategic plans to educate, engage and retain power mappers, locals and influencers with the Local Guides and Map Maker community programs around the world, with the goal of building communities who will contribute high quality content to Google.
Market Specialist @ Google
March 2013 – September 2015
Large Customer Sales @ Google
September 2012 – March 2013
Work with cross functional product and sales teams to sell and implement Search (Adwords) and Display (YouTube, Global Distribution Network) solutions with our advertisers.
Digital PR and Social Media @ fri.to
March 2011 – September 2012
Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns. Researching top influencers, competitors, and trends in clients’ industries. Create timely and engaging content optimized for platform used and intended audience. Monitor sites for customer service opportunities and initiate conversations on behalf of the client. Analyze and report social media actions for successes and new opportunities. Create engaging and professional visuals that reflect client and their brand.
Scientific Researcher @ Universidade Presbiteriana Mackenzie
March 2010 – July 2011
Title of my publication is “The power of Social Media influence through the candidate Barack Hussein Obama’s case study”
The article presents the development and results of research on persuasion with a focus on social media case study applied to the candidate Barack Hussein Obama presidency campaign on 2008. An analysis from the theoretical perspective on the processes of persuasion speech, tone of the campaign messages and viral marketing actions carried out in order to reach and mobilize volunteers for the cause on a digital platform.
Social Media Marketing Analyst @ DM9DDB
November 2010 – February 2011
Responsible for implementing social media strategies for clients. Quickly understand and support initiatives that will contribute to the goals and success of client campaigns, specific to social media.
Main clients: Terra Network (Terra Sonora, Terra TV and Planeta Terra Festival)
Social Media Analyst @ It’s Digital
September 2010 – November 2010
Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns. Research top influencers, competitors, and trends in clients’ industries. Create timely and engaging content optimized for platform used and intended audience. Monitor sites for customer service opportunities and initiate conversations on behalf of the client. Be happy, smile, and bring a positive attitude to the office.
SEO Specialist @ NoTopo.com Internet Consultoria: SEO, SEM, mobile marketing and social media
April 2009 – November 2009
Responsible for defining SEO priorities, help develop and direct a cross-functional team that includes writers and information architects. Optimizing our websites for search acquisition and managing the search engine strategy to maximize traffic and profitability.